Awa Odori Dance Festival in Tokushima : An Enchanting Japanese Tradition

The Awa Odori Dance Festival is one of the largest and most famous festivals in Japan. It attracts millions of visitors from all over the world every year, and celebrates Japanese culture, tradition, and lively performances that captivate both locals and visitors.

This annual event is held in Tokushima prefecture, where locals and visitors alike don traditional yukata or happi coats and dance through the streets to the electrifying rhythms of traditional music and the beat of taiko drums and flutes.

What Does Awa Odori Mean?

The name “Awa Odori” comes from the old name for the Tokushima prefecture, “Awa,” and the word for dance, “odori.”

Awa Odori Dance Festival : A Spectacle of Dance and Music

The festival is held every year from August 12th to 15th, coinciding with the Obon festival, which honors the spirits of ancestors who return to the living world for a brief time.

At the core of the Awa Odori Dance Festival lies the exhilarating dance performances that take place throughout the event. Dancers clad in colorful yukata and happi coats form large groups (called “ren”), and move in synchronized patterns, creating a mesmerizing display of motion and energy.

The Awa Odori dance is generally called “The Fools’ Dance”, as dancers and festival participants sing and chant to the Awa Yoshikono song : “Some fools dance, and some fools watch. You’re a fool either way, so why not dance?”

As the sound of taiko drums, shamisen, and shinobue flutes fills the air, spectators can’t help but be drawn into the infectious rhythm, swaying along with the performers. Visitors are encouraged to learn the dance moves in a nearby assigned zone, and soon join the festivities.

This captivating fusion of dance and music is what makes the Awa Odori Dance Festival an unforgettable spectacle.

A Brief History of Awa Odori Dance Festival

The Awa Odori Dance Festival has a long and rich history dating back to the Edo period (1603-1868). According to legend, the festival was born after Hachisuka Iemasa, a local feudal lord of the Awa Province, threw a party for his subjects to celebrate the completion of a newly built castle.

The partygoers got so drunk that they began to dance in the streets, much to the amusement of the lord and his guests. Over time, the dance evolved into a way for the people of Tokushima to express their joy and celebrate their culture.

The festival is not only a celebration of the region’s history and culture but also a way for the people of Tokushima to come together and strengthen their sense of community. It’s a time for families and friends to gather, enjoy traditional food and drinks, and dance the night away.

Awa Odori Dance Festival Schedule and Location

The Awa Odori Dance Festival takes place in the city of Tokushima, on the island of Shikoku of Japan.

The festival is held every year from August 12th to 15th, with some events going on during daytime, and the main events taking place in the evenings, from 6 PM to 11 PM every night.

It attracts over a million visitors each year, and hotels in Tokushima and close vicinities are sold out months prior to the festival. So it’s important to plan ahead and book accommodations well in advance.

The festival schedule varies from year to year, but typically the first night features a grand procession of dancers through the streets of Tokushima. On the second and third nights, the streets come alive with dance performances in various locations throughout the city.

The final night of the festival is known as “yoiyama,” which means “the night before.” It’s a time for revelry and celebration before the festival comes to a close.

Where to Go to Enjoy the Awa Odori Dance Festival

If you’re planning to witness the Awa Odori Dance Festival and be part of this cultural extravaganza, there are several must-visit locations in Tokushima that offer the best experiences. Below are the top destinations where you can immerse yourself in the magic of this Japanese tradition :

1. Tokushima City Center : The Heartbeat of the Festival

Tokushima City Center is where the pulse of the Awa Odori Dance Festival can be felt most intensely. The streets of the city center are closed off to all traffic in the evenings during the festival, and come alive with vibrant performances, food stalls, and bustling marketplaces.

Street dances are viewed for free by the public, while more professional team performances are taking place in 7 designated stages in the area. Reserved seating tickets for stage performances, ranging from $6 to $14 USD, can be bought at the Information Center in front of Tokushima Station or at local convenience stores.

Don’t miss the stages set up in various locations, where professional dance troupes showcase their skills and entertain the crowds. Join the enthusiastic audience, cheer for the dancers, and let the infectious energy sweep you away.

2. Awa Odori Kaikan : Dive into the Dance’s History

To gain a deeper understanding of the Awa Odori dance and its rich history, a visit to Awa Odori Kaikan is a must.

This cultural center and museum offers visitors insights into the origins and evolution of the dance form through interactive exhibits, informative displays, and live performances.

3. Indigo Dyeing Workshops: Get Hands-On with Tradition

One of the unique aspects of Tokushima’s culture is indigo dyeing, a traditional craft deeply intertwined with the Awa Odori Dance Festival. Take the opportunity to participate in indigo dyeing workshops where you can learn the art of creating vibrant patterns on fabric using natural indigo dye.

Get hands-on experience under the guidance of skilled artisans and create your own indigo-dyed souvenir as a cherished memento of your Awa Odori experience.

4. Komatsushima : A Picturesque Riverside Celebration

Head to the scenic town of Komatsushima, located along the Yoshino River, to witness a different facet of the Awa Odori Dance Festival. Here, the festival takes on a serene ambiance as dancers parade along the riverside, accompanied by the gentle sounds of flowing water. Enjoy the picturesque views, soak in the festival atmosphere, and marvel at the seamless blend of nature and culture.

5. Shinmachigawa Mizugiwa Park : Family-Friendly Festivities

For a family-friendly experience of the Awa Odori Dance Festival, Shinmachigawa Mizugiwa Park is the place to be. This riverside park offers a relaxed setting where children and adults alike can enjoy performances, participate in workshops, and savor delicious local cuisine. With its spacious grounds and vibrant atmosphere, Shinmachigawa Mizugiwa Park provides a delightful experience for festival-goers of all ages.

Traditional Food and Drinks During the Festival

No festival in Japan is complete without traditional foods and drinks, and the Awa Odori Dance Festival is no exception. Some of the must-try foods include tokushima ramen, takoyaki (octopus balls), and yakitori (grilled meat or seafood) offered by many street food vendors.

For drinks, be sure to try “awamori,” a distilled spirit made from Thai rice that’s popular in the Okinawa region. In Tokushima, it’s often served with a slice of lime and soda water as a refreshing summer drink. You can also try “shochu,” a Japanese distilled spirit that’s similar to vodka, or “sake,” a Japanese rice wine.

Accommodation Options in Tokushima

If you’re planning to attend the Awa Odori Dance Festival, it’s important to book accommodations months in advance. The festival attracts over a million visitors each year, so hotels and ryokans fill up ver quickly.

One of the most popular options is to stay in a traditional Japanese inn, or “ryokan.” These inns offer a unique experience of Japanese culture, with tatami mat floors, futon beds, and traditional meals served in your room.

If you prefer more modern accommodations, there are plenty of hotels and guesthouses to choose from in the Tokushima area. However, the key here is to book way ahead of time for the best pricing and availability.

FAQs : Answering Your Burning Questions

1. When does the Awa Odori Dance Festival take place?

The Awa Odori Dance Festival is held annually from August 12th to 15th in Tokushima city in Tokushima Prefecture, Japan.

Events are scattered throughout the day, however main events start from 6 PM to 11 PM every night for the duration of the festival.

2. Can I participate in the Awa Odori dance as a visitor?

Absolutely! The Awa Odori Dance Festival is inclusive and encourages visitor participation. Join the designated dance areas and learn the basic steps to dance alongside the seasoned performers.

3. Are there any specific customs or etiquette to follow during the festival?

While participating in the Awa Odori dance, it’s important to respect the local customs. Follow the lead of experienced dancers, maintain a joyful spirit, and adhere to the designated dance areas. Also, remember to wear comfortable clothing and footwear to fully enjoy the festivities.

4. Are there any other events or attractions to explore in Tokushima during the festival?

Tokushima offers a wealth of attractions beyond the Awa Odori Dance Festival. Explore the Naruto Whirlpools, visit the stunning Ryozenji Temple, or take a scenic drive along the Iya Valley. These experiences complement the festival and provide a well-rounded exploration of the region.

5. How can I reach Tokushima to attend the Awa Odori Dance Festival?

By Air

Tokushima is accessible by air by both JAL and ANA airlines, with regular flights to Tokushima Airport from major Japanese cities. This is by far the easiest and fastest way to get to Tokushima. Flight cost ranges from 10,000 to 40,000 yen depending on the discount, if any.

By Train

Alternatively, to get to Tokushima by train, you can take the Tokaido/Sanyo shinkansen from Tokyo or Osaka to Okayama. Once you reach Okayama, you will need to switch to a rapid train that will take you to Takamatsu. From there, both local and limited express trains are available to get you to Tokushima.

The one-way adult fare from Tokyo is about 19,000 yen and it takes approximately 5-6 hours. If traveling from Osaka, the cost is around 10,000 yen, and the journey takes about 2-3 hours.

If you have a Japan Rail Pass, the entire journey is covered under the pass; however, it’s important to note that pass holders must use Hikari or Sakura trains instead of Nozomi trains.

By Bus

There are many overnight bus companies (such as Willer Express) with routes from major cities to Tokushima. Ticket costs anywhere between 6,000 to 14,000 yen depending on dates and companies, and takes about 9 hours to arrive from Tokyo to Tokushima.

6. Is there an admission fee to attend the Awa Odori Dance Festival?

No, there is no admission fee to observe the Awa Odori Dance Festival. Visitors can enjoy the vibrant performances and soak in the festival atmosphere free of charge. However, professional dance performances in the paid stages, special workshops, or cultural experiences may have a small fee.

7. Are there any tips to help make the most of the festival?

• Book accommodations well in advance, as hotels and guesthouses fill up quickly

• Wear comfortable clothing and shoes for walking and dancing

• Bring a fan, as it can get quite hot during the festival

• Arrive early to secure a good viewing spot for the dance performances

• Try all the traditional street foods and drinks, but be mindful of your limits!

• Be respectful of the dancers and their traditions

• Have fun and embrace the festive atmosphere!

8. Official Website and General Visitor Info

• Awa Odori – Official Website : www.awaodorimirai.com

• Festival Duration : August 12 – 15, every year

• Main Events : 6 PM – 11 PM

• Cost : FREE

• Closest train station : Tokushima Station

• Awa Odori Kaikan (Awa Odori Museum) : 9 AM to 5 PM daily, admission cost is 300 yen

Conclusion

The Awa Odori Dance Festival in Japan is a cultural celebration that offers a unique glimpse into the vibrant traditions of Tokushima prefecture. With its infectious energy, captivating performances, and inclusive nature, the festival leaves a lasting impression on all who witness it.

From the pulsating rhythms to the colorful costumes and the warm hospitality of the locals, the Awa Odori Dance Festival invites you to immerse yourself in the rich tapestry of Japanese culture. Plan your visit, dance along, and create memories that will stay with you long after the festival ends.

If you have any questions or just want to share your own travel stories, I’d love to hear from you! Please feel free to reach out to me at evelyn@japanoncloudnine.com, and let’s chat. Thank you for taking the time to read my blog post, and happy travels in Japan!

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